While every business owner wants to grab the advantage of an online presence and drive visitors to his/her website, the art of perfecting the strategy of doing that by virtue of a high ranking on search engine happens to be the onus of agencies that offer the best Melbourne SEO services for local entrepreneurs as well as seasoned business persons operating in the area. However, the experts of optimising both the content as well as the website in general are concerned with improving the user experience predominantly. It is possible to quantify almost everything with the aid of tools and finding out the extent of a visitor’s engagement with the said website only takes minutes. The SEO pros have uncovered the fact that the top search engines consider the websites that are favoured by visitors to be a standard for their respective areas. The logic behind this is simple enough. The search engines such as Google, Bing & Yahoo have found the resources that compel their visitors to visit repeatedly and have a reduced bounce rate to be useful hence pull them to the top of the SERPs (Search Engine Results Page). It is easy enough to locate the problems but exceedingly difficult to resolve them. The issue can be solved without too much of trouble by hiring one of the top SEO Service providers in Melbourne though. This is what the best SEO agencies do when faced with the challenge of catapulting their client’s website to Page 1 of the search results:- Readability – The professionals go through the entire website and assess the content. Then comes the formatting! The inordinately long sentences are shortened considerably so that the meaning is not lost when accessed over a mobile device. The same applies to paragraphs that are reduced in size too. Addition of sub heads and bullet points makes the page easier to scan thus helping the reader to get the information without trying too hard to concentrate. Bucket Brigades – It certainly helps to replicate the old copywriting trick of utilising bucket brigades in order to emphasise a certain point. The professional optimising experts are certainly not averse to using them as and when required. Images – A picture speaks more than a thousand words. The best SEO trick is to take note of this fact and include high quality images that relate to the content. The users would certainly get the much needed relief from having to scan text blocks at one go. The effect is an increase in interest and an increase of consumers. The days of short blogs are dead and gone. Google and every other search engine prefer longer content now. Creating fresh content that is more than a 2000 words long is not everyone’s cup of tea, however. The SEO company engaged by you can, however, lessen your bounce rate by revising your existing content and making it longer and more informative that is bound to please all who matter.